2020 Rebranding

Relaunching of Awre with a season line or collection of goods. This season will include a combination of graphic apparel, leather goods, and custom designed pieces. Please follow us on Instagram for weekly update on the progress. 

A Rebranding was required to keep up with the applications and way the brand can be display on smaller items. word-mark being a logo on itself, and creating a new word mark for the upcoming season while tweaking the elephant symbol.  Below is our inspiration for both the upcoming season Fall2020 and Spring2021, looking at some inspiring brands and some new way design, this season hopes to capture the negative aspects of 2020 world happenings while looking at brighter times for the upcoming year. High contrast colors, Distorted typography and mix media application on printing and treatment of materials to fully explore possibilities of what the brand will become in the next season.

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